The initial vision with Reddy Threads was a humble desire to craft and share unique art pieces in the form of clothing. As the years unfolded, it metamorphosed into a deeper calling. Embedded within our journey are cherished beliefs that have evolved into the fabric of our ethos. 

1. Radical self-expression. We want everyone to feel empowered, using our clothing and accessories as a canvas to articulate their unique selves. Embracing inclusivity, our products are designed to transcend boundaries so that everyone can feel seen ❤️

2. Community building. Seeing the connections formed through our art has been nothing short of magical. It's a symphony of new friendships and beautiful memories. From vending events, personal connections, and stories of strangers becoming friends from bonding over Reddy Threads - genuine elements of connection and humanity elevate our purpose.

3. Sustainability. In a time tainted by fast fashion and rampant consumerism, we can easily see the toll on our environment. Our response is crafted in the form of ethically created handmade, high-quality, one-of-a-kind/limited edition products that are never mass produced. This extends to encouraging a mindset shift - by investing in high-quality, beloved products, we aim to reduce the reliance on low-quality, disposable items. Less consumption translates to resource preservation, climate change mitigation, lower carbon footprints, and reduced pollution.

Our journey is a heartfelt endeavor to make a difference in the world, bring people together, and create happiness to those we encounter along the way 😊